out on a larger scale. Incentives offered at each reward level should be unique. Read the Project Guidelines. What can you replicate and make work for your campaign page? “Kickstarter gave me the opportunity to see how many people liked the idea and how much support I would get. Draft a project that tells your story. De La Soul raised $600,874 to make their Grammy-winning album, With the support of 13,454 backers, Elena Favilli and Francesca Cavallo published. When you’re ready to start building your rewards, keep the following guidelines in mind: 1. What is Kickstarter? Price your product: When you know the price of your product, you’ll be able to ensure that the cost of producing and delivering the reward doesn’t leave you in the red. The top crowdfunding creators repeat, optimize, and build on those wins for their future projects. , and they can get essential information about your project and choose to be notified when you launch. You want to be as transparent as you can about what you’re delivering. Waugh is currently publishing Princess Or… and getting ready for fulfillment and shipping. Send them a DM or email, sharing your project, your story, and perhaps offering to give them a test copy or version of what you’ve created. The marketing and analysis tool helps you identify and solve any issue with your campaign … How to start a Kickstarter campaign. Have a variety of rewards: Include rewards at different price points to allow anyone who is interested — regardless of their financial background — to contribute. In fact, it came during an unprecedented and difficult time. Sometimes your project will be selected for a feature. Launching a successful Kickstarter campaign is as much a social challenge as it is a technical one. 4. Waugh noticed spikes in his pledges after his project was featured in BackerKit’s newsletter and selected as a “Project We Love” by Kickstarter. How Gadget Flow Helps Creators Find More Backers, How Dispel Dice Managed Their Crowdfunding Success, Designing an Effective Landing Page for Kickstarter Projects, The Kickstarter Creator’s Guide to Pre-Order Success, How to Align Your Team to Your Kickstarter Goal, Kickstarter Checklist: Create a Plan for Crowdfunding Success. In this way, they can design a campaign roadmap. A prototype or preliminary version of your product isn’t a requirement to start a Kickstarter or Indiegogo campaign in every case. What are they doing? Join online crowdfunding communities, go to online and in-person conventions, and seek out creators on Indiegogo or Kickstarter that target an audience similar to yours but aren’t competitors. is challenging. One of those ways was to simply bring attention to projects by Black Creators like Waugh that were inspiring, entertaining, or simply cool. Having someone who loves your idea and can use their platform to get the word out about your campaign is a huge benefit to first-time creators who haven’t made a name for themselves yet. Throughout the campaign, he consistently received feedback from backers about how much his concept resonated with them. What can you replicate and make work for your campaign page? He hopes to write a comic book. Kickstarter has an entire article on how they choose campaigns for their “Projects We Love” feature. So you have a brilliant idea, but you need some extra capital to get it started. How to start a wave of support for your Kickstarter campaign The first 48 hours of a campaign can give creators the early push they need to reach their funding goal. Projects sometimes take on a life of their own, and in that case you should expect to spend more time creating and fulfilling rewards. At ISPO Munich we met up with Rohan Shah, the founder, and CEO of True Revo. He raised $18,784 with 348 backers. He hopes to write a comic book. You can also use these unbiased quotes on your Indiegogo or Kickstarter campaign page to boost your credibility. For Waugh, the difficulty wasn’t just figuring out what would entice backers; he also didn’t know what backers expected to see and receive from projects like his. If you’re hoping to get featured, make sure that your campaign page follows your chosen platform’s best practices and recommendations. But think hard about what you’ll be able to realistically handle post-campaign. You can have a campaign running for 60 days but Kickstarter recommends the latter. Anyone that meets our creator requirements is eligible to launch a project on Kickstarter.. We encourage you to browse through our Kickstarter Resources Compendium and Creator Handbook for tips on … Some people even start a Kickstarter or Indiegogo campaign to fund the development of a prototype. Then share it with your friends! Who is writing about topics that your target audience would be interested in? Waugh never courted this kind of exposure. Send them a DM or email, sharing your project, your story, and perhaps offering to give them a test copy or version of what you’ve created. Get third-party reviewers. When you share your prototype with your community, they can offer feedback to improve the final product. As the campaign creator, you make a … Wondering how to start a Kickstarter? If you are a Black crowdfunding creator or know of someone you’d like to see featured, please reach out to, As you can see from Waugh’s journey, there’s so much you need to accomplish before starting a crowdfunding campaign — from developing a prototype and building a community to setting up reward tiers. Social media blasts: Get people hyped for your campaign by posting to the major social platforms in the weeks leading up to your campaign. During this time, BackerKit and many other members of the crowdfunding community began looking for ways to better support Black creators. Getting a significant number of pledges in that time boosts your visibility on Kickstarter and helps build your campaign’s momentum. People don’t necessarily give to your project just to get the reward, but having … Put enough skin in the game. And while there may be some changes as you move through the development and manufacturing or publishing process, backers should have a good idea of what they can expect from you, Your backers are invested in your success — they want you to do well! … Kickstarter Pre-launch Page: If you’re using Kickstarter, direct people to your pre-launch page, and they can get essential information about your project and choose to be notified when you launch. Let everyone know how your chosen platform works. Whether you’re an unsigned musician or a career artist, Kickstarter connects creators with fans to help them bring amazing new albums, shows, and performances to life — together. We’re proud to be the only platform that’s fully dedicated to building community around creative projects. Hyperstarter helps Kickstarter campaigns by providing fantastic insight. The first 48 hours of a campaign can give creators the early push they need to reach their funding goal. From backyard performances to large public murals, thousands of arts projects have broken new ground, sparked meaningful dialogue, and given people the opportunity to share their work with the world. Share it with your friends: Want more stories like this? But all isn’t lost if you’ve launched without a prototype. Create Your Kickstarter Campaign. His project was in development long before he received this attention. People love peeking behind the creative curtain and directly supporting the creative process. Your rewards are your chance to thank your backers for their support. Every Kickstarter project has its share of exhilarating and challenging moments, but the amount of work generally depends on the size and complexity of the project. Partner with them. How do they sign up for an account? We’re all humans, so it’s almost certain that someone else is also dealing with the same issues or has the same interest. First — and perhaps most apparent — prototypes give backers and potential backers a sense of what they’ll be receiving from you. Here are just a few ways that you can get influential people in your community to introduce your product to their audiences: Partner with other creators: Don’t be afraid to build your network. could stop you from getting the funds you need. I recommend looking at the most popular Kickstarter campaign videos, in particular the successful campaigns which are similar to your own. Kickstarter’s all-or-nothing model allows you to choose a funding goal and a set number of days to reach that goal. You may need to spend the last few days rallying your social networks in order to reach your funding goal. As his campaign progressed, he saw that he could have taken steps to make reaching his goal less stressful. I was spending hours working on it,” he says. Before you start developing a public relations strategy for your Kickstarter campaign, do your research. A picture’s worth 1,000 words… and $1 million. Incentives offered at each reward level should be unique. You want to be as transparent as you can about what you’re delivering. Starting with a personal idea, as Waugh did, can lead you to something that has universal appeal. Also, look at what similar projects are doing and choose a number that is roughly the same. If you are a Black crowdfunding creator or know of someone you’d like to see featured, please reach out to community@backerkit.com. 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